Lijisha
CK’s sanitary pad incinerator Vomera has brought a lot of relief to
women, both at home and the workplace
By
Shevlin Sebastian
Lijisha
CK expected a tough sell when she met the elderly president of a
private sector bank. She wanted to persuade the senior executive to
buy a sanitary pad incinerator called Vomera. This is a product made
by her with the help of her husband Krishna Ram. So, her surprise was
genuine when the president agreed to buy it almost at once.
And
then he explained the reason why. “Just last week, a few girls had
come for training in the bank,” he said. “Since they had no place
to stay I asked them to stay at my home. Only my wife and I are
there. They stayed for two days and left. But after a week, the
bathroom pipe became blocked. When the plumber investigated, the
cause was the napkins which had been flushed down the toilet by these
girls.”
Even
in buildings which have large pipes, it gets clogged. Like in the
civilians quarters of the Central Reserve Police Force Force at
Thiruvananthapuram. “When an investigation was done, the pipes were
clogged with baby diapers and sanitary pads,” says Lijisha. “Now
they have installed one of our incinerators there.”
Lijisha
says that this is also an issue in many multi-storeyed buildings at
Kochi. “The problem is that the corporation will not accept these
pads,” she says. “Secondly, it is difficult to burn. So
installing an incinerator is the best solution.”
It
comes in different sizes. For homes, you can buy one for Rs 11,000.
15 napkins can be burnt in a day. “The most popular is one which
burns 250 napkins,” says Lijisha. “It is priced at Rs 30,000. And
there is a one-year warranty.”
This
is how it works. Plug it in. Put the pad through an opening. It falls
onto a bed of electric coils. Thus burns up the pad. The ash falls
into a tray. There is a bit of smoke which goes out through a pipe
which leads outside the window. The ash can be easily thrown away. So
far, these have been sold in schools, colleges, hostels, offices and
apartment buildings.
The
company has had a soft launch some time ago. “It’s just the two
of us, and we are expanding very slowly,” says Lijisha. “My
husband and I were working for other people. This is the first
business we are doing. So we want to move forward cautiously.”
Initially,
it was not easy. “When we would say we are doing a sanitary napkin
incinerator business, people would say, ‘Could you not have found
another business to do?’” says Lijisha. “But now attitudes have
changed. People have become more accepting.”
And
Lijisha says that she is gratified when she explains the product to
small groups of women and sees the relieved looks on their faces. “I
am glad to offer a solution,” she says.
One
very happy customer is Shaifa A Rawther who works in the HR
department of a paint company in Kayamkulam. “There are 10 women in
our office,” she says. “Getting rid of sanitary napkins is such a
major problem. So we are so happy that there is a product like
Vomera. Using it is also very easy. I am so happy about it that I am
telling my friends and relatives about it. One day, I even called
Lijisha and thanked her for making this product.”
Lijisha
also provides a vending machine for napkins. Push a coin into a slot
and a sanitary napkin will come out.
(The
New Indian Express, Kochi and Thiruvananthapuram)
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