Vipul
Mittra, Principal Secretary (Tourism) of Gujarat, talks about his
experiences of working with superstar Amitabh Bachchan and writing
books, while on a recent visit to Kerala
By
Shevlin Sebastian
On
August 16, 2010, when Vipul Mittra, the Principal Secretary (Tourism)
of the Gujarat government went
to pick up superstar Amitabh Bachchan from a five-star hotel in
Ahmedabad, he was taken aback. Amitabh, who was wearing a khadi kurta
pyjama as well as a white shawl, walked barefoot to the car. When
Vipul asked why, Amitabh says, “I am going to a temple.”
However,
it was not to a temple that they went, but the Sabarmati Ashram,
where Mahatma Gandhi lived for several years. “He was in a
meditative mood throughout,” says Vipul. The superstar had gone to
the ashram to act in one part of a series of films he was shooting,
at the request of Chief Minister Narendra Modi, to
highlight Gujarat tourism. Not
surprisingly, once the ads were aired on national television, the
impact on tourism was soon felt.
In
2009, there were 1.7 crore visitors to the state. This has now gone
up to 2.5 crore in 2013. “When Amitabh’s advertisement comes on
the TV, people don’t switch channels,” says Vipul. “Plus, the
films have been made differently.
There are many advertisements where
they showcase the entire state in one minute. But we decided to base
each film on one destination. People who see our advertisements will
not say, 'I will go to Gujarat'.
Instead, they will say, 'I will go to Dwaraka, Somnath or
Lothal'.”
Vipul
is a multi-layered personality. In the early part of his career, he
had been the Collector of Ahmedabad and Surender Nagar, as well as
the Principal Secretary (Rural development). And in his spare time,
he writes novels. “It is important to be creative, since I am
working in a disciplined system,” he says.
His
first novel, published by Rupa, in 2011, is called 'Pyramid of Virgin
Dreams'. It is a story of a man who becomes a member of the
bureaucracy, travels through it like an outsider, and views his job
in a humourous manner.
One
smile-inducing anecdote is when the protagonist, a collector by the
name of Kartikeya Kukreja, is
transferred from a place called Dhansa to an unimportant posting. At
the time of the transfer, everybody starts ignoring Kartikeya because
he is no longer powerful. However, a faithful tehsildar, Joshi,
offers to help with the packing. But after he does so, Joshi refuses
to take any money. Nevertheless, when the goods are being sent by
lorry, Joshi ensures that the television set is stolen, so that he
could recover the cost of the packing.
Not
surprisingly, Vipul has had many interesting experiences during the
course of his career. “As a bureaucrat I see all types of people,”
he says. “And I have stayed in so many different places.” One
day, he felt the urge to put down what he had seen. So, he started
writing. Thereafter, whenever he would get some spare time, Vipul
would write. Eventually, he took seven years to finish the novel and
another three years to get a publisher.
And
now the bureaucrat has written his second novel, 'Dream Chasers'.
This will be published by reputed publishers, Random House and
released by Amitabh in Mumbai on September 26. “The youth these
days believe that they have to follow their dreams,” he says.
“Chasing a girl is a dream. Doing drugs is a dream. Going to
cabarets is a dream. But the youngsters lack focus. And I wanted to
highlight this in my novel.”
Interestingly,
like the characters in his novel, when he was a young man, the 6’
1” tall Vipul had a dream of being a film star. However, once he
got selected into the Indian Administrative Service at 22, Vipul
decided to embark on the bureaucrat's path.
And
his background left him unprepared initially. “I grew up in a
modern city like Chandigarh, and
suddenly I was posted to Kutch,”
he says. “In 1987, my telephone number was two digits: 30. And the
so-called ‘lightning call’ to Delhi would
take 12 hours to go through.”
Another
hassle which he encountered was the endless sycophancy. “People
were always trying to please you because you are the man in power,”
he says.
Nevertheless,
Vipul has no regrets. “I enjoy my work a lot,” he says.
But
Vipul has not given up on his dream of becoming an actor, because his
chances have brightened. Thanks to his sister’s marriage, he is an
uncle to the superstar Hrithik Roshan, while Vipul’s brother, Rahul
Mittra, is a producer of films like 'Sahib Biwi aur Gangster'. “Most
probably, after my retirement, I will go into acting,” he says,
with a smile.
One
remembers what Diana Nyad, 64, the first person to swim from Cuba to
the USA said, moments after she stepped on shore at Florida, “The
first lesson is that we should never, ever give up. Secondly, you are
never too old to chase your dreams.”
Incidentally,
Vipul had come to Kochi to
give a presentation on Gujarat tourism,
at the convention of the Indian Association of Tour Operators. Asked
whether he was worried about the shuddering national economy, he
says, “I doubt whether it will affect the travel industry. Because
of the depreciation of the rupee, it becomes easier for foreigners
and NRIs to come to India. And because
of the rise in cost of the dollar, less Indians will travel abroad.
Instead, they will do more domestic travel.”
(The New Indian Express, Kochi and Thiruvananthapuram)
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