The
Kochi-born Mukul Soman went to do his Masters in Fine Arts at the
Academy of Art University, San Francisco. Following that, he settled
in Seattle, where he met Mary Dee Mateo who is a Filipino. They fell
in love. And now, two years later, on November 29, they are getting
married in Kochi. And the wedding card is dramatic and different.
Apart
from the usual card announcing the names of parents, time, date and
location, there is a booklet in which there are individual photos of
Mukul and Mary, details about their life, and images of the couple,
together with the phrase, 'Love Is Destiny'. This is the brainchild
of Mukul's father, SP Soman, the CEO of Skiltek Group of
Institutions.
“Seattle
is a beautiful and romantic place,” says Soman. “It is easy to
fall in love there. I wanted to convey something of that romanticism
in the card. And the theme is that you are destined to fall in love
with a person.”
Unusual
cards are part of a growing new trend, among a certain segment of
society, says C. Arabind, Managing Director of Tamarind Event
Management Solutions, a Kochi-based wedding planner. His affluent
clients opt for a decorated box, which contains a wedding
invitation, 'Save the date' magnetic stickers for cars and
refrigerators, sweets, chocolates and a route map to the venue. “This
will cost around Rs 1500-2000 per card, depending on the contents,”
says Arabind.
Theresa
George, creative designer of the Thought Factory is making a card
which looks like a sea shell. “I have embossed it in such a way
that when you touch it, you will feel the ridges of an actual sea
shell,” she says. Her client wanted to do something different. “The
wedding is being held on the sea shore,” she says. “So they felt
this card would be apt.”
People
also opt for fragrant cards, says Raju Kannampuzha, Managing
Director of Executive Events. “As soon as you open it, a smell of
lavender, rose or sandal arises. Musical cards have sounds of flutes
and violins.” They cost about Rs 500 per card.
But
not everybody believes it is necessary to splurge. Media professional
K Devarajan made a hand-written invitation, written on a torn page
from a diary, took photocopies, and send it to his friends. “I
enjoy writing in Malayalam, and often put down my thoughts in a
diary,” he says. “This is also a reminder to everybody of the
lost era of letter-writing and the importance of keeping things
simple.” Cost per card: Rs 7.
(The New Indian Express, Kerala Edition)
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