By
Shevlin Sebastian
Santosh
says, “What is your passion?”
“Yoga,”
is the reply.
“How
much do you earn?” asked Santosh.
“Sir,
I am earning Rs 10,000 a month,” replied Manoj.
Santosh
then does something extraordinary. He takes out Rs. 1.5 lakh from his
bag and says, “This is 15 months of your salary. At the end of 15
months, if you have not made Rs 1.5 lakh, I will give you double and
a job.”
The
end result: Today, Manoj is making Rs 1.5 lakh a month by running
yoga centres in different parts of Mumbai.
“Every
human being can make it big in life,” says Santosh. “He just
needs a push, somebody to believe in him. If you can believe in
people, they will be transformed.”
Santosh
was speaking at a function in Kochi to celebrate the release of his
book, by Jaico Publishers, called, 'Eleven Commandments of Life
Maximisation'.
“The
only life-transforming philosophy that I have believed in is that you
should never be satisfied with any achievement in life,” he says.
“You should always be in the pursuit of the next big thing, because
dissatisfaction is the mother of progress. Dissatisfaction does not
mean unhappiness. It means creative restlessness. You are restless to
create the next product, or the next market.”
Among
the eleven commandments are ‘Be a possibility thinker’, ‘Declare
that you will be forever alive, ‘Be ready to be a loner’, ‘Live
a life that is difficult to duplicate’ and ‘rock the boat in the
middle of the sea’.
“This
rocking means challenging the status quo, doing things differently,
questioning the present, disrupting the apple cart, and changing the
wheels of your car while driving it,” says Santosh.
He gives the
example of the Toyota car company. Their Qualis was selling 8000
units in a single month – the highest-ever sales recorded by a
Sport Utility Vehicle. Toyota then decided to stop the production of
Qualis and replaced it with the Innova. “And the gamble proved
successful,” says Santosh. “The company has gone on to even
bigger success.”
Another
example is Sunil Kangane, who was General Manager in Siemens. “I
told him he should quit his job immediately and try something
different,” says Santosh. “Don’t listen to anybody. Just
leave.”
Sunil
followed up on the advice and set up a company called Invotec, which
became a Rs 5 crore company in two years. “Rock the boat when you
are at the peak,” says Santosh. “That will guarantee continued
success.”
‘Eleven
Commandments’ is a fluent, well-written and inspiring book,
with pithy examples from the lives of the great like Steve Jobs of
Apple, Ray Croc of McDonalds and our very own Narayana Murthy of
Infosys as well as Dhirubhai Ambani from Reliance.
“My
book is all about how every human being can maximise and exploit his
potential and achieve ten to hundred times more than what he is doing
now,” he says.
Santosh,
a Malayali, grew up in Mumbai. At age 19, he joined Eureka Forbes and
within months, he became their star salesman. Meanwhile, in this
spare time, he was giving inspiring talks. He worked in other firms,
but, in 2000, Santosh took the plunge and started his own company
called ‘Smmart Training and Consultancy
Services’. He has given talks all over the country and in Malaysia,
Hongkong, Singapore and Dubai.
“Today, I get paid Rs 3.5 lakh for
three hours of work,” he says. “I aim to make Rs 1 crore for the
same time.”
(The New Indian Express, South India and Delhi)
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